, Google Advertising (Google Ads), World leaders in digital marketing & web design | Inventiva CS™

Google Ads: The advertising service in Google that will allow you to promote your company

A successful Google Ads campaign will allow you to publicize your products or services at the precise moment in which your potential customers require them, so you can significantly increase the traffic of your website and therefore increase the profitability of your business.

What is Google Ads?

Definition of Google Ads

Google Ads is basically an online advertising service offered by Google as part of Search Engine Marketing strategies, better known by its acronym SEM (Search Engine Optimization). Through Google Ads you can create online ads to reach users at the exact moment they require the products and / or services you offer.

Google Ads is the main source of revenue for Google and is a dynamic payment method for advertising for the customer. This means that the user will pay or charge for traffic generated in one way or another. Advertisers, with the concept of pay per click, will only pay for those ads that have been clicked.

What benefits does Google Ads have for your company?

Advantages of Google Ads

Through the Google Ads service you can:

  • Choose where your Google Ads ad will appear; either in the search results or in the different web pages that make up the Google partner network.
  • Establish a budget that seems appropriate; Keep in mind that no minimum investment is required.
  • Easily measure the impact of your ad and perform the relevant follow-up to achieve the desired results. Google Ads accounts are managed online, so you can analyze the behavior of your campaign whenever you want.

What is a Google Ads campaign?

Components of a successful Google Ads campaign

First of all, it is very important to take into account that if you make a good orientation of your ads, either using keywords, themes or locations; the ads will be shown to users who are really interested in your products and / or services. For this reason, it is key that this process be accompanied by a thorough market study prior to the implementation of the campaign itself.

On the other hand, if the first phase is carried out properly, the investment will be very profitable, since it will only pay for those clicks received, which would be like paying for each potential customer, who is really interested in the products and / or services offered by your company

Finally, AdWords will provide us with a whole set of statistics about your ads and keywords, which will allow us to optimize your advertising campaign more and more until you get an increasing cost-benefit and achieve the desired results.

How does Google Ads work?

Procedure of a Google Ads campaign

Google Ads can be activated either on Google search pages, as well as on the numerous websites that belong to the Google advertising network.

  • First of all you must configure the campaign, indicating some details such as the budget allocated to it, the geographical segmentation and the language.
  • Then you must create the ads on the Google Ads platform, for which you must take into account all the advantages of your business and what sets it apart from its competitors.
  • Then you must enter keywords or keywords, that is, those words or phrases by which your customers will search for your company and your products or services.

In this way, when one of your potential clients makes a search using one of those keywords, your ad will appear.

“Google Adwords is now Google Ads”

History of advertising on Google

With the introduction of AdWords in the year 2000, Google gave up its initial policy of remaining a completely ad-free search engine.

In July 2018, after the most important change in the interface of the platform, Google also decides to change the name of this service and it is renamed Google Ads:

“This new name reflects the full range of advertising options we offer on the Search and Display networks, on YouTube and on many other sites and web platforms.”

Google Ads was born as a reaction of the technological giant before the imminent loss of market by Facebook Ads and is how they establish that only through this platform can be scheduled in the Display network, Search, YouTube, Google Maps, etc.

There are similar advertising programs operated by other search engines (such as Microsoft Search Marketing or Bing Ads, from Microsoft); however, the search engine that with great advantage maintains the highest user traffic worldwide is undoubtedly Google.

To know more about this topic, click here.

, Google Advertising (Google Ads), World leaders in digital marketing & web design | Inventiva CS™
, Google Advertising (Google Ads), World leaders in digital marketing & web design | Inventiva CS™

What makes the Google Ads campaigns offered by Inventiva unique?

Thanks to our experience in the digital strategies market, our Marketing experts have developed certain techniques to make the impact of your next campaign really successful and effective.

We focus mainly on doing an exhaustive and thorough market study to determine what are the keywords or keywords that your business needs to be able to attract your potential customers at all times and stand out above the products and services offered by your competitors.

In this way, in Inventiva we guarantee to achieve the desired results by means of strategies designed especially for each of our clients and delimiting the campaigns to what they really need, managing to avoid unnecessary losses of their investment.

Finally, our team of experts in Marketing and Digital Strategies will analyze a set of statistics and indicators about your ads and keywords, which will allow you to optimize your advertising campaign more and more until you get an increasing cost-benefit and achieve the results desired in a successful way.

Now we invite you to think about some keywords that are meaningful for your business and enter them in the Google search engine to observe the results that appear … Is part of the competition already using it? So, do not you think it’s time to overcome them?

Effectively, you should bear in mind that this service is essential if you are looking to improve your digital exposure and appear in the main Google search results quickly and effectively. If you have any questions or wish to start an advertising campaign in Google Ads, do not wait any longer and get in touch with our team of experts in Digital Marketing strategies.

Frequent Questions

1.- What is the pay per click (PPC / CPC)?

A: The concept of pay per click, PPC or CPC, corresponds to the payment that advertisers make to Google for each click a user makes in his ad. The price of each click is not fixed but it is established through an auction. Therefore, it depends not only on supply and demand but also on other factors that determine the quality and relevance of the advertisement.

The fact that an advertiser appears in one position or another is determined under the same factors as the price. Your position will vary due to the payment you make per click, the relevance of your ad and the search that the user makes.

2.- What can I expect when I hire the Google Ads service from Inventiva?

A: You will get a website that will be positioned in the first results of Google search and will be a much more visible company, strengthening your brand image and thus increasing the flow of visits and therefore the profitability of your business.

3.- If I contract your advertising service in Google (Google Ads), do you guarantee that my website will be found by my target audience?

A: Yes. Since it is a paid service, Google will position it according to the first search results regarding the keywords that comprise your advertising campaign in Google (Google Ads). Likewise, Inventiva guarantees that the Google Ads campaign will generate a positive impact on its potential customers and thus increase its sales.

Tell us about your Google Ads campaign

Our team of experts in Marketing and Digital Strategies is fully trained with the latest techniques and tools that we have developed thanks to our long experience in the digital market. It is for this reason that in Inventiva we can guarantee the positioning of your website quickly and effectively through a really successful Google Ads campaign that generates notorious results. 
Talk to us and find everything you need to improve your brand image, grow your business and achieve results through the Google Ads campaign that we will design especially for you!

Start here


Share this page

, Google Advertising (Google Ads), World leaders in digital marketing & web design | Inventiva CS™

Why choose Inventiva for your next Google Ads campaign?

Inventiva is not only one of the most renowned digital agencies worldwide (with headquarters located in Sydney, Australia), but we are also the only company specializing in Digital Marketing and Strategies that can guarantee your positioning in Google and therefore a Increase in the profitability of your business.

Start here


Our intention is to work with your brand transparently and to corroborate our work with tangible results, thus protecting your investment and you as a consumer.

Google Ads campaigns from Inventiva, success guaranteed from the first day

World leaders in the implementation of advertising campaigns in Google (Google Ads)

Inventiva is one of the most successful digital marketing and web development agencies in Australia, which has allowed us to expand our services around the world and extend our experience in the digital world to all our clients. From our different offices worldwide, we are able to incorporate our knowledge of local markets with cutting-edge technology developed in our development laboratories in Sydney, thus implementing advertising campaigns in Google (Google Ads) that are really effective and successful.

Do not wait more! Join our select network of successful clients and have a world class ally that will allow you to conquer the digital world and take your brand and business to new horizons. In Inventiva we are here to serve you; that’s why we invite you to discover why thousands of successful companies prefer our Marketing and Digital Strategies services. Let us show you all that the digital world of the 21st century has to offer you and always stay one step ahead of your competition.

No espere más! Únase a nuestra selecta red de clientes exitosos y tenga un aliado de clase mundial que le permitirá conquistar el mundo digital y llevar su marca y negocio a nuevos horizontes. En Inventiva estamos para servirle; por eso lo invitamos a descubrir el por qué miles de empresas exitosas prefieren nuestros servicios de Marketing y Estrategias Digitales. Permítanos mostrarle todo lo que el mundo digital del siglo 21 tiene para ofrecerle y manténgase siempre un paso adelante de su competencia.

Google advertising campaigns effective and with well-known results

Inventiva is your best choice in Marketing and Digital Strategies

We are pleased to be the first website creation and design company that is also able to offer our outstanding customers the guarantee that their advertising campaign in Google (Google Ads) will be really successful and effective. This guarantee covers all aspects involved in the implementation and performance of your next campaign through Google Ads.

Accelerate the success of your brand or company with Marketing strategies created by a leading company in the digital market worldwide. Backed by the technological innovations obtained by our development team in Sydney (Australia), we offer all our clients web services of unrivaled quality and always in the hands of an exceptional and world-class service.

How can we help you?