1. About the Client

From day one, Chop Butchery’s mission has been quite simple: to merge the most delicious, high-quality meat and food products with an extraordinary experience and high-end service. Chop Butchery’s reputation and success is a result of a real passion and love for the finest meat, and superior customer service, always delivered with a smile!

2. Modules / Components of the Project

Inventiva was presented with the opportunity to help Chop Butchery increase in-store sales through digital marketing efforts. The first step was to look at their existing marketing efforts so that we could determine the best strategy to boost their sales and digital presence. We proposed SEO, SEM, and a website and design upgrade with an ecommerce platform. The first step was to implement website enhancements to improve the overall user experience. To ensure that users were being introduced to the new and improved website experience, SEO and SEM campaigns started after the initial website and design upgrade. The SEO and SEM campaigns were designed to directly attract traffic to the website in order to increase sales and enquiries.

The ecommerce functionality was also instrumental in Chop Butchery’s marketing success. The website allows customers to purchase fresh meat and food products online which can be picked up at one of the store locations, or delivered to the customer’s home or business address. As a result, people from all over Sydney are now ordering from Chop Butchery, and brand new foot traffic is being brought into stores as customers pick up their orders.

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Do you need this service?
Do you need this service?
Do you need this service?

3. Corporate Identity & Branding

Branding and Corporate Identity is the way the public views your business. How does it contribute to society and make a difference? For Chop Butchery, the creation of the right branding and corporate identity was vital to ensuring the long-term prosperity of the business. The experts at Inventiva Creative Studio ™ focused on designing a meaningful logo and carefully crafting the right brand for Chop Butchery. We had to ensure that the campaign was consistent with their values and fairly represented what their brand was about. In this case, high-quality graphic design work was vital including the use of attractive and modern colours. The choice of colours is important as they need to attract the target audience and encourage them to discover the products and services offered on the website.

Full Colour Logo

Monochrome Logo

Branding Colour

4. The Website

The visually stunning, high performance and user-friendly Chop Butchery website includes E-Commerce functionality and attracts traffic through ongoing SEO and SEM campaigns. The website also allows customers to subscribe and receive the latest news and promotions. In addition, the website is easy to navigate so that customers can easily find products, pay for an order, and find a store location with contact details for any email or phone call enquiries.

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5. Responsive Design

Like any project that Inventiva completes, responsive design is always considered an important aspect. Design, performance and user experience shouldn’t be compromised because of the screen size. The Chop Butchery project was no exception. The responsive design was completed to ensure the overall performance of the website was maximised for all users; that is, desktop, laptop, tablet and mobile device users. It is important to cater to all users so that the website can maximise the chance of securing a sale or enquiry.

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The creative team of  Inventiva Creative Studio ™ not only has all the tools and techniques available in the current digital market, but also has the creative vision and experience required to carry out successfully your next web project.

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