Dr. Maria Mackey
1. About the Client
Doctor Maria Mackey graduated from Otago University, Dunedin, New Zealand and has been practicing medicine since 1994 in Australia. Dr Maria has been practicing “wellness” medicine since 2002, after completing a Diploma of Homoeopathy in 2000. She takes special interest in the scope of “functional medicine” – which assesses function vs dysfunction, or how your body creates the symptoms it does. I.e. pathophysiology.
2. Modules / Components of the Project
For this project, a modern website and optimised content was necessary to achieve the customer’s desired results. Content generation was focused around the different products and services that the customer offered including the different wellness medicine services. Finally, like all websites produced, we ensured there was sufficient value proposition and calls to action to ensure enquiries were submitted through the automated contact forms.
3. Corporate Identity and Branding
The corporate identity and the branding for Dr. Maria Mackey was a challenge since we needed to differentiate it from the competition. For this project, monochrome and full color logos were created for use on the website and any other business materials. Additionally, professional graphic design was a must for the overall design and for each one of the photos used.
Full Colour Logo
4. The Website
This unique website was custom built and was designed to be practical, user-friednly, visually stunning and SEO friendly. Dr. Maria Mackey is truly a website that stands out from the competition and has helped them attract more enquiries for their incredible services.visit website
5. Responsive design
Like any project that Inventiva completes, responsive design is always considered an important aspect. Design, performance and user experience shouldn’t be compromised because of screen size. The Dr. Maria Mackey project was no exception. The responsive design was completed to ensure the overall performance of the website was maximised for all users; that is, desktop, laptop, tablet and mobile device users. It is important to cater to all users so that the website can maximise the chance of securing an enquiry.
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