When showcasing your products on your website or social media platforms, high-quality images are essential to make a lasting impression on potential customers. One crucial aspect often overlooked is providing significant margins around the product in your photos. This ensures that when the images are cropped for web use, your products remain fully visible and retain their appeal. In this tutorial, we’ll guide you through the process of taking product photos with ample margins to enhance your online presence.
Step 1: Set Up Your Shooting Space
Begin by creating a dedicated area for product photography. Use a clean, neutral-coloured backdrop that won’t distract from the product. Ensure there’s enough space around the product to accommodate the desired margins.
Step 2: Arrange Your Product
Position your product at the centre of the frame, leaving generous space around it. This will ensure that even when cropping the image later, the product remains the main focus.
Step 3: Optimal Lighting
Utilise diffused natural light or softbox lighting to create even illumination. Avoid harsh shadows that might compromise the final image. Adequate lighting not only highlights your product but also helps maintain its details when cropped.
Step 4: Compose the Shot
Adhere to the rule of thirds for a balanced composition. This involves dividing the frame into a 3×3 grid and positioning your product along the gridlines or at their intersections. This arrangement adds visual interest and allows for effective cropping without losing the product’s essence.
Step 5: Experiment with Angles
Capture your product from various angles, ensuring that each shot still maintains substantial margins. This flexibility allows you to choose the most flattering angle for your product while accommodating cropping for different platforms.
Step 6: Test Shots and Review
Before capturing all your images, take test shots and review them on a larger screen. Confirm that the margins are sufficient to preserve the product’s integrity when cropped. Make adjustments as needed.
Step 7: Editing and Final Touches
Use photo editing software to enhance your images, adjusting brightness, contrast, and saturation as required. However, avoid overediting that might compromise the product’s appearance.
Step 8: Save in Web-Friendly Format
Once your images are ready, save them in a web-friendly format like JPEG. This ensures quick loading times and compatibility across various devices.
By following these steps, you’ll capture product photos with significant margins that remain intact when cropped for your website and social media. These images will showcase your products in the best possible light, enabling you to create a strong online presence and engage with your target audience effectively. Remember, ample margins are the key to maintaining the integrity of your product images and ensuring they shine on every platform.
This is how you should take photos of your products. The focal point of the image should be in the middle with a lot of room on the sides to be cropped to use in different aspect ratios. Always ensure that your photos have good lighting (not too dark, too much glare or reflections), are in focus and taken with a high quality camera. Most phone cameras will suffice.
When using the image on a desktop, laptop or tablet, the wide image may be cropped to this aspect ratio.
When using the image on a wide screen such as desktop or laptop, the wide image may be cropped to this aspect ratio.
When using the image on a narrow screen such as a tablet or mobile device, the wide image may be cropped to this aspect ratio.
Please note that samples 2, 3 and 4 are cropped from Sample 1. It is important to take photos correctly to ensure photos can be used effectively on all devices.