How to add, edit, and delete users and user groups in Google Universal Analytics

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A comprehensive guide to managing users and user groups in Google Universal Analytics

Managing users and user groups in Universal Analytics is essential for controlling access to your Analytics account and ensuring that the right people have the appropriate permissions. This guide will walk you through the process of adding, editing, and deleting users and user groups, allowing you to maintain the security and efficiency of your analytics setup.

Add users:

Adding users to your Universal Analytics account, property, or view is a straightforward process. You can define their access level and permissions. Follow these steps:

  1. Sign in to Google Analytics.
  2. Click “Admin” and navigate to the desired account/property/view.
  3. In the Account, Property, or View column, click “Access Management.”
  4. In the Account permissions list, click “+,” then click “Add users.
  5. Enter the user’s Google Account email address.
  6. Select “Notify new users by email” to send a notification.
  7. Choose the desired permissions.
  8. Click “Add.”

Edit users:

You can modify permissions for existing users at any level within your Analytics account. Here’s how to do it:

  1. Sign in to Google Analytics.
  2. Click “Admin” and navigate to the desired account/property/view.
  3. In the Account, Property, or View column, click “Access Management.
  4. Use the search box to find the user you want.
  5. Click the user’s name, then add or remove permissions.
  6. Click “Save.”

Delete users:

Deleting a user from your Universal Analytics account is also possible if you have Administrator role permissions at the account level. Follow these steps:

  1. Sign in to Google Analytics.
  2. Click “Admin” and navigate to the desired account.
  3. In the Account, Property, or View column, click “Access Management.
  4. Use the search box to find the user you want.
  5. Select the checkbox for the user(s) you want to delete, then click “REMOVE.”

Create user groups:

User groups allow you to manage permissions more efficiently. To create a user group, your Analytics account must belong to an organisation. Follow these steps:

  1. Sign in to Google Analytics.
  2. Click “Admin” and navigate to the desired account/property/view.
  3. In the Account, Property, or View column, click “Access Management.
  4. In the users list, click “+,” then click “Add user groups.
  5. Click “Add group.
  6. Enter a name and description for the group, then click “CREATE.”
  7. Select the permissions you want and click “ADD.”

Add users to a group:

To add users to a user group, follow these steps:

  1. Sign in to Google Analytics.
  2. Click “Admin” and navigate to the desired account/property/view.
  3. In the Account, Property, or View column, click “User Management.
  4. Use the search box to find the user group you want.
  5. Click “Members,” then click “+.”
  6. Enter the email addresses of the users you want to add.
  7. If you want to add other groups to this group, click “ADD GROUP.
  8. After adding users and groups, click “ADD.

Edit user groups:

You can edit user groups to manage permissions, add or remove users or groups, and add the group to other groups. Here’s how:

  1. Sign in to Google Analytics.
  2. Click “Admin” and navigate to the desired account/property/view.
  3. In the Account, Property, or View column, click “Access Management.
  4. Use the search box to find the user group you want.
  5. Click the user group, then make the necessary changes.

Managing users and user groups in Universal Analytics ensures that your analytics setup is secure, organised, and efficient. By following this comprehensive guide, you can control access and permissions effectively, allowing you to make the most of your analytics data while maintaining data integrity and security.

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