Social Media Marketing is one of the most important and influential tools available today. Communicate your brand identity, improve online engagement, and obtain the results you are looking for with Inventiva.
Currently, digital marketing is made up of a wide range of options to implement marketing campaigns. Consequently, Social Media Marketing is becoming more challenging as more and more businesses flood the platform with content and ads.
Inventiva are Social Media Marketing experts. We have the team that can design brand awareness campaigns that will boost your engagement with potential customers, which will then lead to sales.
What is Social Media Marketing?
Definition of Social Media Marketing
Social Media Marketing consists of any efforts made to promote your business on social media networks. The dominant networks today are Facebook and Instagram.
Professional marketing efforts involve implementing paid advertising campaigns to be shown to a large number of users. Organic methods of marketing engagement through social media are also available, but generally take much longer than paid campaigns.
Generally, Social Media Marketing involves a cost per impression – your business pays every time your ad is shown to someone on that social media network. Therefore, your ads need to be professionally created and designed to attract social engagement if they are to be successful.
What can be obtained through Social Media Marketing?
Objectives of advertising through social media
When we carry out social media marketing, the main objectives we are looking for include:
- Increasing the visibility and strengthening your brand image.
- Boosting sales.
- Improving traffic to your website.
- Reaching more potential clients.
- Developing your customer base for repeat sales.
- Improving your overall exposure on social media.
What are the benefits of Social Media Marketing?
The Advantages of Social Media Marketing
- Notice results quickly and effectively. One of the great advantages of Social Media Marketing is the speed with which you can see results. You can easily compare it to an organic growth campaign such as SEO using Google Analytics and various tools provided by the social media network(s) of choice. The algorithms used by social media make it quite complicated to reach your target audience organically, so if you want your brand to appear quickly on social media, it is best to pay for the ads on these same platforms.
- The number of potential clients multiplies. By conducting focused Social Media Marketing campaigns, your business can potentially reach millions of users around the world.
- The right campaign can be extremely profitable. Social Media Marketing Campaigns can help you to maximise your ROI by specific market segmentation. Ads can be shown to specific market segments to ensure ad spend wastage is minimised. Other forms of marketing can become quite expensive since they can be displayed to people who are not interested in your products or services.
It should also be noted that the cost of Social Media Marketing (SMM) is relatively cheap since you are only targeting potential customers, which is much more effective than say TV or Newspaper advertising, and with a higher return on investment.
- Geographic and time barriers are eliminated. This aspect is very beneficial for all businesses. Advertising through Social Media, your business will have a portal that opens to the world at all times. You no longer need people to visit you physically to know the products or service you offer. Also, people can be on social media at any time convenient for them to see your ad. On the other hand, TV, radio and print media advertising is restricted to the time (or date for a newspaper) and location (broadcast or printing may be restricted by area). With SMM, customers can be accessed far and wide and there are far fewer channels to choose from – think about how many newspapers, TV & radio channels there are in your area and even in your country. Facebook and Instagram are the 2 main social media channels globally.
- Detailed reports of the behaviour of your campaign. The advertising reports generated by the different social media platforms are very diverse and available to all advertisers. Therefore, it is easy to monitor the performance of your campaigns. These reports can also be used to improve future campaigns and make them more effective. This allows your marketing to be more flexible, customised and ultimately more effective.
What are the types of Social Media Marketing?
Depending on what our objectives are and your target market, different social media networks may give us greater results than others. By determining what direction you’re heading in, we can help to determine the best Social Media Channel to maximise your return on investment.
All social media networks have a platform to advertise and create marketing campaigns. The most popular social media platforms for advertising are:
Facebook Advertising
Facebook Ads
Facebook is the largest social media network with the largest number of users worldwide. Facebook also has a wide range of advertising services available.
Some important statistics that reflect the success of Facebook include:
- Facebook currently has an estimated 2.2 billion active users per month.
- About 50% of all small and medium-sized businesses and about 85% of all large businesses have a Facebook presence
- The average share price for Facebook has been consistently rising since they were listed on the stock exchange – a good indication of Facebook’s market strength and overall growth.
Facebook Ads are essential if you are looking to improve your brand awareness. If you have any questions or wish to start advertising with Facebook, get in touch with our team – the experts in Digital Marketing strategies.
Instagram Advertising
Instagram Ads
Instagram has been the highest growth social media network in recent years and, like Facebook, offers a wide range of advertising solutions. Additionally, all advertising campaigns are mainly visual.
Some important statistics:
- 83% of all people who use Instagram follow several businesses that have profiles on this social media network.
- 30% of the videos published on Instagram are unique, that is, they are made exclusively for Instagram.
- Instagram has the highest rate of purchases through mobile devices, being 70% higher compared to purchases made through other social media networks.
YouTube Advertising
YouTube Ads
Undoubtedly, one of the most successful ways to advertise in social media is through videos. That’s why YouTube, being specialised in this area, maintains a notorious advantage over other social media networks. Likewise, YouTube has maintained sustainable growth over the years, which has made them one of the most popular portals among social media users.
Some important statistics:
- 70% of users who visit the YouTube platform come from a mobile device.
- YouTube currently has more than 2 billion active users per month.
- YouTube is the second largest search engine in the world
- Youtube is the third busiest website in the world after Google and Facebook.
Frequent Questions
1. How much does Social Media Marketing cost?
The cost of Social Media Marketing (SMM) is totally relative. You can start from as little as $10 a day. However, we would recommend a minimum spend of $20 per day to start seeing good results. Nevertheless, the cost of SMM depends on several components such as the platform you’re using, how competitive the industry is and how much you want to invest in the media (video production is more expensive than videos). If you still have any questions, contact us.
2. What social media network should I use for my advertising campaign?
Depending on your industry and target market, different platforms may be suitable. For instance, the elderly are becoming more confident about using Facebook. Instagram is the most successful platform for e-commerce businesses. Inventiva wants to be your digital partner and help you determine the best strategy to maximise your ROI. So get in touch with us today!
3. Does Social Media Marketing guarantee an increase in sales?
Almost any marketing effort you make will guarantee an increase in sales because you are increasing your brand’s/business’s exposure. However, you should consider your return on investment.
Just because your business is being promoted on social media, does not mean that people are willing to buy your products/services straight away. Depending on how much you spend on Social Media Marketing, results can be expected after 3-6 months with a high-quality campaign. Results will also vary based on your industry, target market, location and the engagement/response from the public.
4. Can I cancel my social media advertising campaigns at any time?
Yes. You can cancel your campaign at any time since there are no subscriptions, no minimum term and no minimum investment. That is, you decide how long you want to keep your advertising campaign active.
Tell us about your Social Media Marketing campaigns
Our expert Digital Marketing Strategies team is fully trained with the latest techniques and tools that we have developed, thanks to our extensive experience in the digital market. As a result, Inventiva can guarantee the positioning of your business with the right digital marketing strategies.
Get in touch to find out how we can improve your brand image, increase sales and grow your business.
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Why choose Inventiva for your next Social Media Marketing campaign?
Inventiva is not only one of the most renowned digital agencies worldwide (with headquarters located in Sydney, Australia), but we are also the only company specialising in Digital Marketing and Strategies that can guarantee your positioning on Google, your exposure on social media and hence, an increase in your profitability.
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We intend to work with your brand transparently and to corroborate our work with tangible results, to deliver the best Return on Investment.
Market
Study
Before implementing your next social media advertising campaign, our Marketing specialists will carry out a thorough market study. We will analyse the digital presence of your main competitors, taking into account the content and structure of each website.
Guaranteed Superiority
Once we conclude the market study, our experts will implement your social media advertising campaign, applying our advanced marketing techniques to guarantee the positioning of your brand and superiority ahead of your competitors.
Guaranteed
Value
With our global team, we can offer a plethora of experience like no other. Our outstanding customers will therefore get the best social media advertising campaigns created for them. Our unparalleled quality means that we can effectively guarantees results.
Satisfaction
Guaranteed
We are a company focused on your goals. Therefore, we’ll work with you to ensure your campaign is heading in the right direction. We guarantee that you’ll be satisfied with the results. Otherwise, we’ll continue working until you’re 100% satisfied.
Advertising campaigns on social media that generate results
World leaders in Social Media Marketing
Inventiva is one of the most successful digital marketing and web development agencies in Australia. Our experience has allowed us to expand our services around the world and extend our knowledge to clients worldwide. From our different offices worldwide, we are able to incorporate our knowledge of local markets with cutting-edge technology from our development offices in Sydney, Australia. Thus, implementing a variety of different digital marketing and SMM campaigns that are effective and guarantee a return on investment.
Stop waiting and start growing! It all starts with a simple change. Join our select network of successful clients and have a world-class ally to back your business. Conquer the digital world and take your brand and business to new horizons.
At Inventiva, we are here to serve you; that’s why we invite you to discover why thousands of successful companies prefer our Digital Marketing Strategy and SMM services. Let us show you what the digital world of the 21st century has to offer and stay one step ahead of the competition.
Get great results with Social Media Marketing
Inventiva is your best choice in Marketing and Digital Strategy
We are pleased to be the first website creation and design company that is also able to guarantee effective Social Media Marketing campaigns. This guarantee covers all the aspects involved with the implementation and performance of your next marketing campaign.
Accelerate the success of your brand/company with world-class Digital Marketing Strategies. Backed by in-house technological innovations, we offer unparalleled website and digital marketing services.
