Responsive Design is a key component to take into account during the development of a new website.
The way in which people interact with websites and the internet has changed significantly over the years. People used to access the internet on desktop computers from fixed locations. Since 2017, mobile devices have accounted for over 50% of global website traffic. So today, as the mobile usage trend is only increasing, it has become an expectation of businesses to provide customers and potential customers access to mobile responsive websites with real-time data.
What is responsive design?
Definition of responsive design
Responsive design is a technique in web design that focuses mainly on the perfect visualisation of a website on different devices, from desktop PCs to mobile phones.
Today, we access the Internet from all types of mobile devices with different screen dimensions. This is where the need arises for websites to be responsive to each of these devices so that they can be viewed and interacted with correctly.
Moreover, businesses that fail to update their websites to a more user-friendly responsive design will deliver a poor browsing experience. Consequently, this may discourage potential customers from interacting with the website. This translates into fewer sales and enquiries.
What are the benefits of responsive design?
The advantages of responsive design today
A responsive design is advantageous to a user viewing a website on any device. Viewing a website on a mobile device should give you access to the same information and functionality as a normal computer would, to deliver an excellent user experience.
Additionally, businesses that own mobile responsive websites can benefit from more users interacting with their website leading to more sales and enquiries. Ecommerce websites can also feature a seamless shopping experience on a mobile device.
Therefore, responsive web design is in everybody’s best interests; users and businesses alike. That is, today responsive design is something that cannot be ignored for any website – new or existing.
Why is responsive design so necessary for Google?
The importance of responsive design for Google
For Google, mobile responsivness is not an option. It is a necessity. That’s because Google aims to provide its users with the ultimate user experience so that it is everyone’s preferred search engine. So, if your website offers a poor user experience, then your competitors will outrank your website in a Google Search.
Additionally, Google recommends responsive design for a number of reasons:
- User experience – Google’s mission is:
“to organize the world’s information and make it universally accessible and useful“
Providing a good user experience will help someone find what they’re looking for more easily. That could mean a sale or enquiry for your business. - Improve indexing – Google can track your website design and content from a single URL allowing it to avoid the duplicity of search results.
- Enhance SEO – Be found by more people by delivering a superior user experience, no matter the screen size.
In conclusion, Google finds it essential that websites are developed with a responsive design becuase it helps them to provide the best user experience.
What makes our responsive design services unique?
Thanks to our many years of experience in web design and digital marketing, our design team has developed the perfect recipe for succssful responsive design. In fact, all of our websites are designed to deliver a superior mobile user experience and convert more visits into sales and enquiries.
Your website is the face of your business in the digital world. So, make sure that the professionalism and responsiveness of your website provides users with the confidence to make a purchase or submit an enquiry. We encourage you to view our portfolio and experience the responsive designs of all our websites to decide for yourself.
Frequent Questions
If I want my website to be responsive on all devices, do I have to pay extra?
No. All the websites that we design have been done so to facilitate responsiveness on all devices. As a result, there is no additional cost.
How do I know if my website has a responsive design?
The best way (quickest and easiest) to test the design responsiveness is by viewing the website on your mobile device to better understand the overall user experience. You can also compare the experience on a desktop, laptop and tablet for total peace of mind.
Alternatively, there is a Google tool called the Mobile Friendly Test which allows you to test the mobile responsiveness of a web page – not the entire website. It is not the quickest way, but rather a more official measure to see if Google understands a web page to be mobile responsive.
If my website does not have a responsive design, can I fix it?
Yes! Our experienced design team has all the tools to improve and correct all kinds of responsive design elements on a website. So no matter what state your website is in, it can be upgraded to a more user-friendly design for all devices.
Tell us about your Project
Our design team consists of experts in Marketing and Digital Strategies, who are able to deliver an incredible user experience through responsive designs. For over 13 years, Inventiva has sourced, developed and mastered the latest and most effective tools and techniques, for website design and digital markeitng. Therefore, we can guarantee that your website will be 100% responsive so that you can view your website on any device.
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Why choose Inventiva Creative Studio™ for your next project
Inventiva Creative Studio™ is not only one of the most renowned digital agencies in the world (with headquarters located in Sydney, Australia), but we are also a specialised Digital Marketing company that can guarantee websites with a superior user experience through responsive designs.
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Our intention is to work with your company transparently to deliver superior websites, unparalleled digital marketing strategy and tangible results.
Market
Research
Our design specialists will compare your website to your competitors’ to determine what is necessary to deliver something greater.
Guaranteed Superiority
We guarantee that your website will deliver a superior user experience on all devices when compared to your competitors’ websites.
Value
Guaranteed
As a Global Digital Agency, our experience has given us access to the right tools, allowing us to deliver unmatched quality that effectively guarantees results.
Satisfaction Guaranteed
We are a company focused on your goals. Therefore, we’ll work with you to ensure that your website is 100% responsive and that you’re satisfied with the design.
Inventiva Creative Studio™ Responsive Design Strategies
Pioneers in the development of responsive web pages
Inventiva Creative Studio™ is one of the most successful web design and digital marketing agencies in Australia. This has allowed us to share our experience and offer our responsive design services around the world. From our different offices around the globe, we incorporate world-leading techniques and technology to produce websites that stand out for their unparalleled quality, design and overall user experience.
We invite you to conquer the digital world by partnering up with the world’s best. Discover why thousands of successful companies prefer our responsive services. Let us show you everything the 21st century digital world has to offer and always stay one step ahead of the competition.
Inventiva Creative Studio™: superior responsive designs
Website that are 100% compatible with all devices
We are proud to be a leader in the implementation of responsive designs for new and existing websites. Additionally, we can guarantee that the development of your website will be 100% responsive to be viewed on any device.
Don’t fall so far behind the competition that it’s too difficult to catch up! Technology can get the best of us at times and it can leave you and your business behind. That is why now, more than ever, it is so important for businesses to develop their digital presence and not fall behind your competition. Working with the right digital partner can mean the difference between failure and being a market leader.
